Thursday, August 12, 2010

Burn baby burn

Jet Blue finally made a statement about its take-this-job-and-shove-it flight attendant. I haven't been paying as much attention to this story as everyone else in the universe, so honestly I hadn't noticed that the airline had been silent. But come on guys, this is PR 101. I once attended a presentation on crisis communications by an FBI spokesman. A news story is like a fire, he said, and information is its oxygen. If you feed it carefully, you can keep it under control and make sure it does you no harm. But if you do nothing, and someone else adds fuel to the fire, who knows what it will burn down.

In matters unrelated to flight attendants who escape out the emergency exit with brews in hand, here's an interesting look at how UNC Charlotte is making good use of Foursquare.

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