Wednesday, September 8, 2010

The Jesus Kit Kat

I saved this a couple of weeks ago to view and never got around to it until tonight. I'm stunned. What do you think? I'm all for publicity stunts, but I just don't think outright deception is ethical. (Hat tip to the Web Strategist.)


Anonymous said...

I agree Jonathan, this is really ethically disturbing. I don't understand why this video was made?

Anonymous said...

Once again, "just because you can, doesn't mean you should".

Jonathan Potts said...

I think the video was made for Kit-Kat to explain how they pulled off a viral marketing campaign without leaving any fingerprints. Clearly they are proud of it.