Fall into the Gap

Interesting article in the New York Times about whether all publicity really is good publicity. The article uses the recent Gap logo fiasco as a case study.

My quick take on the Gap logo ordeal was that, overall, it was a positive because it demonstrated that the Gap is still culturally relevant. In some ways, the logo switch and subsequent about-face made thru original logo seem more iconic than it probably is. I still don't know why they needed to change it.