Friday, November 5, 2010

Fall into the Gap

Interesting article in the New York Times about whether all publicity really is good publicity. The article uses the recent Gap logo fiasco as a case study.

My quick take on the Gap logo ordeal was that, overall, it was a positive because it demonstrated that the Gap is still culturally relevant. In some ways, the logo switch and subsequent about-face made thru original logo seem more iconic than it probably is. I still don't know why they needed to change it.

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