Monday, May 21, 2012

The Spin Cycle, 5/21

A round-up of recent happenings in the world of PR, marketing, and other things I find interesting.

I apologize to those of you looking for The Spin Cycle yesterday. I've decided to run it on Mondays from now on. Without further adieu...

Guinness QR code: Guiness finds an innovative way to use QR codes (though the promotion appears to have expired, since the code took me to an unused domain) but the question remains: Are QR codes worth the effort? And how many people, by the time they've downed two or three pints, are going to care where the code on the side of the glass takes them?

App Power: New research shows that a substantial number of smartphone users who download a retailer-branded app visit the store more often or buy more products from it. Good news for retailers looking to stand up to Amazon. I'm a frequent Amazon customer who nonetheless is underwhelmed by its mobile app. Maybe instead of whining about Amazon's "unfair" business practices, retailers can figure how to exploit this weakness.

Is Social Media Killing the News Industry? Yes, many people get their news from social media, though often that news originates with a traditional news outlet. Of course, social media and news media need not be mutually exclusive. The traditional media failed to adequately adapt its business model to the web when it was first developed. Will they make the same mistake when it comes to social media? And speaking of business model, the real question is whether social media, which also relies on advertising for its revenues, will leech dwindling ad dollars away from traditional media.

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