A round-up of recent happenings in the world of PR, marketing, and other things I find interesting.
Measure This: I haven't had time to sink my teeth into this, but measurement guru KDPaine presents a broad set of industry-wide standards for measuring traditional media. The woman knows her stuff, ladies and gentlemen.
You Liked What Now? The New York Times explains that your "likes" on Facebook can show up, unbeknownst to you, in ads for the product in question. Remember, it's the data, stupid.
A Little Birdie Told Me They Like Your Product: Since it's become hip to bash Facebook advertising, it's only logical that someone decides Twitter is the logical alternative. One thing that makes sense -- people seem to go on Twitter for a broader range of purposes, making it more likely they will engage with a product.
Mad Men Season Five Finale: Just because...