Monday, September 16, 2013

The Tweet Heard ‘Round the World: Twitter’s IPO Announcement (A PR ‘Masterstroke’)

Good analysis of Twitter's IPO announcement. However, not all of us always recommend our organizations "make a big splash." That's a good way to disappoint senior management when the big splash turns into a dud. Instead of a press conference to announce something, for example, host a reception that can stand on its own, and invite the media to attend based on the news you are announcing. It's a good way to manage expectations, which is half the battle most days.

The Tweet Heard ‘Round the World: Twitter’s IPO Announcement (A PR ‘Masterstroke’)

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