I saved this a couple of weeks ago to view and never got around to it until tonight. I'm stunned. What do you think? I'm all for publicity stunts, but I just don't think outright deception is ethical. (Hat tip to the Web Strategist.)
3 comments:
Anonymous
said...
I agree Jonathan, this is really ethically disturbing. I don't understand why this video was made?
I think the video was made for Kit-Kat to explain how they pulled off a viral marketing campaign without leaving any fingerprints. Clearly they are proud of it.
3 comments:
I agree Jonathan, this is really ethically disturbing. I don't understand why this video was made?
Once again, "just because you can, doesn't mean you should".
I think the video was made for Kit-Kat to explain how they pulled off a viral marketing campaign without leaving any fingerprints. Clearly they are proud of it.
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