Monday, July 16, 2012

The Spin Cycle, 7/16

A round-up of recent happenings in the world of PR, marketing, and other things I find interesting.

We Are... The Penn State scandal is yet another reminder that behavior and decision-making trumps all. Want me to tell how to improve your image and get good PR? Do the right thing.

Groupon Grows Up: Groupon is trying to distinguish itself from its myriad competitors. One idea I like: Groupon Rewards, which would help counter the problem I identified in this post about the challenge for Groupon in distinguishing itself from its rivals.

Anatomy of a PR Disaster: CNet takes an in-depth look at the Netflix price hike/Qwikster debacle, another one of my favorite punching bags.

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