Monday, August 6, 2012

The Spin Cycle, 8/6

A round-up of recent happenings and commentary in the world of public relations, marketing, and whatever else I find relevant.

Olympian Ratings: Why should NBC care that the Twitter-verse is up in arms over its tape-delayed Olympic coverage, when so many more people are watching than previous games? Frankly, I don't have a good answer. I'm as tired of people bitching about the Olympics on Twitter as NBC is. Grow up, people. Ratings and ad revenue are the name of the game, and social media hasn't changed that yet.

Apple's Bad Turn: I haven't seen this new Apple ad campaign, but it sounds terrible and undermining of Apple's brand, as the writer notes. Talk about messing with a good thing.

Five Brands That Use Instagram Well: This blog notwithstanding, the web is increasingly visual, and those of us who don't necessarily think in pictures and graphics need to get with the program. This is a good demonstration of how brands can use Instagram.

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