A defining moment

The PR Coach has a better definition of public relations than I do:

Public relations is: Stronger relationships, the best communication, in the best channels, at the right time, to the right people…

As a reminder, here is mine:

Public relations is a strategic process by which an organization reconciles its interests with those of the public.

Funny how people whose job it is to communicate clearly and concisely with the public seem barely able to describe what it is we do, even amongst ourselves. Maybe we need to stop spending so much time analyzing it, and just do it.