The PRSA has announced the winning definition of public relations:
"Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics."
You'll recall my definition:
Public relations is a strategic process by which an organization reconciles
its interests with those of the public.
And of course this simple, straightforward version by the PR Coach:
Public relations is: Stronger relationships, the best communication, in the
best channels, at the right time, to the right people…
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