Friday, March 2, 2012

And the winner is...

The PRSA has announced the winning definition of public relations:

"Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics."

You'll recall my definition:

Public relations is a strategic process by which an organization reconciles its interests with those of the public.

And of course this simple, straightforward version by the PR Coach:

Public relations is: Stronger relationships, the best communication, in the best channels, at the right time, to the right people…

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