Monday, December 31, 2012

Should old acquaintance be forgot...

So it was a tough year: My mother died, I moved into a new house (a good thing, but stressful), and work was crazy. My blogging fell off, but nonetheless I cobbled together this list of my top posts last year in terms of page views:

1. What We Can Learn From America's Hat:  Unlike the American version, the Canadian definition of public relations includes an emphasis on relationships. Damn socialists.

2. Frankly My Dear, We Don't Give a Damn: In which a once-adored but declining amusement park tells customers with food allergies to go pound sand. 

3. And You Do What For A Living? Speaking of defining PR, in this post I reviewed the leading contenders in the PRSA's effort to eke out a new definition for our ever-evolving craft. 

4. The Medium is Still the Message: It turns out people trust "owned media", like a brand's web site, over paid media like advertising even though the source of the information is ultimately the same: the brand itself.

5. What's in a Name?  Faltering brands that think a new name and new logo will change their fortunes are sadly mistaken.

Happy New Year!

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