Showing posts with label Happy New Year. Show all posts
Showing posts with label Happy New Year. Show all posts

Monday, December 31, 2012

Should old acquaintance be forgot...

So it was a tough year: My mother died, I moved into a new house (a good thing, but stressful), and work was crazy. My blogging fell off, but nonetheless I cobbled together this list of my top posts last year in terms of page views:

1. What We Can Learn From America's Hat:  Unlike the American version, the Canadian definition of public relations includes an emphasis on relationships. Damn socialists.

2. Frankly My Dear, We Don't Give a Damn: In which a once-adored but declining amusement park tells customers with food allergies to go pound sand. 

3. And You Do What For A Living? Speaking of defining PR, in this post I reviewed the leading contenders in the PRSA's effort to eke out a new definition for our ever-evolving craft. 

4. The Medium is Still the Message: It turns out people trust "owned media", like a brand's web site, over paid media like advertising even though the source of the information is ultimately the same: the brand itself.

5. What's in a Name?  Faltering brands that think a new name and new logo will change their fortunes are sadly mistaken.

Happy New Year!